Light Industry & Textile Tourism


1. Introduction to the Project
1.1 Project Background
1.1.1 P roduct Introduction
Colored pottery means the smooth orange red greenware which is portrayed with natural mineral pigments, adopts ochre and manganese oxide as pigmentation elements and undergoes kiln baking. The graceful pictures shown on the orange red greenware with many colors, including ember, black and white, which highly unify the pattern and utensil modeling and make the pottery own ornament effect. Along with the Chinese and global economy development, the material living standard and culture living standard of peoples are increasingly increased, so not only does the quantity of market demand have great increase, but also higher demand is given on many other aspects, including inner quality, specification and assortment, and it provides vaster market for the colored pottery products.
1.1.2 Market Prospect
Artware is always the traditional export product of China, It owns beautiful work and low cost, and can cater to trend, so it always occupies a vast market in European and American area. Under the present fast development situation of Chinese artware, it is urgent to know how to further expand the overseas market for Chinese artware. Chinese culture now has gone globally and many foreigners are deeply interested in Chinese culture, so a plain thing by your side may be their favorite. Foreigners are interested in the artwares with mysterious color and folklore characteristics, and they treat the artwares as treasures.
Along with the upgrade of people’s consumption degree, it is obvious that the coarse artwares are losing their roots. It is natural for the artwares to become the “New Tide One”, and because a thing is priced as if it is rare, the artwares with higher creativity and fancier style will have good sales.
The manufacturing process of pottery artwares is complicated, which needs multiple manufacturing procedures. China is the earliest country in the world which master pottery technology, so our country owns obvious advantage for the world. It is certain that the wholesale market of Chinese pottery artwares owns strong power. The most splendid periods of pottery artwares are Ming Dynasty and Qing Dynasty when the pottery artwares showed dazzling light, which is still illuminating the present pottery artwares wholesale market. The pottery artwares rich in artistic charm still has representative effect in the fast developing present period. The manufacturing of pottery artwares goes along with the Chinese history and culture development, and as the largest pottery manufacturing country in the world, it is incumbent for us to promote the pottery technology to a new height. Facing technical innovation, the wholesale prospect of pottery artwares rises quickly and its upward momentum grows more and more. The wholesale of our pottery artwares is gradually expanding, and it is believed that it will have a considerable prospect.
Pottery artware is one of the traditional export products of China, and its international standing is very important. Now the pottery artwares are wholesaled and exported to as many as 160 countries and regions, so it can be imagined that it is a giant new export commodity. According to relevant data statistics, China has been achieving the first rank in the wholesale and export of pottery artwares in the world for 8 continuous years. 
According to relevant data, the proportion of pottery artwares sold to Asia, Europe and North American takes up 39% of the overall export volume, so it is obvious to know the wholesale orientation of pottery artwares, which still have even greater potentials. Along with the development of this situation, the wholesale of pottery artwares can find its breach, and will have greater development trend.
Among the pottery artwares, the colored pottery artware is one the Chinese art treasures, which has inherited several thousand years of Chinese ancient culture. Pottery is the material and products manufactured by taking clay and different natural minerals as its main materials and adopting the processes of crush mixing, molding and burning. Pottery is the general term of earthenware and porcelain. The tradition concept of pottery means the artificial industrial products manufactured by taking the inorganic nonmetal minerals (such as clay, etc.) as its material. It contains different products manufactured by making the mixture of clay or with clay undergo mixing, molding and burning. The scope of pottery include the finest refined earthenware and porcelain manufactured from the roughest clayware.
Colored pottery is also called pottery painting, which is a long time “quintessence” of China——the art in the pottery art. As early as the Banpo Culture period of six thousand years ago, the earliest painting had been made on the colored pottery. The works on pottery is more attracting than the works on paper. The colored pottery art combines different creative ideas, styles and languages of artists, which can create art treasure with different styles and diversities, so it is a rare culture treasure in China.
In recent years, as more and more market favors have gone to colored pottery, its price has certain reflections. The appearing time of colored pottery is earlier than porcelain, and its price is lower than porcelain. Along with the continuous improvement of people’s living standard, their spiritual pursuit will become higher and higher, so it can be anticipated that the colored pottery artware still has large development space.
1.1.3 A dvantageous Conditions of Project Construction
(1) Regional Advantage
Jiangyuan Industrial and Economic Development Zone is located in Shiren Town, Jiangyuan District, Baishan City, and it was approved by the Development Department of provincial government on Sep. 24, 2005 and was established according to provincial development zone mode. The planning area of the development zone is 12.56 square kilometers, and it is separated into five parks according to its functional classification and layout, including industrial park, living service park, scientific park, commodity logistics park and ecological tourism park. The development zone owns abundant water resource and convenient transportation, and its infrastructures within one square kilometer of start area have reached six connections and one leveling of road, water, electricity, heat, post and telecommunication, broadcasting and earth. As for its good development basis, the development zone is honored as Tile Capital in Northeast China .
(2) Resource Advantage
68 metal and nonmetal mineral deposits have been detected in Baishan region, and the reserves of more than 20 minerals have been located at present, including coal, iron ore, quatz sand, silica, talcum, diatomite, bentonite, plaster, crystal pumice, scoria, marble, kaolin, agate, lead, zink, copper, magnesium, gold, antimony, silver, cobalt, phosphorus, etc. The reserve of diatomite ranks the first in China and the reserve of coal ranks the first in Jilin Province. Therefore, the development and utilization prospect of mineral resource is vast.
Jiangyuan Development Zone owns abundant mineral resource, mainly including shale soil, gold, magnesium, iron, coal, silica, pottery stone, medical stone, tremolite, talcum, dolomite and limestone, etc.
(3) Transportation Advantage
Convenient transportation: Two railways of Tonghua-Baihe and Dalian-Dalizi running through north to south, and the Jingyu local railway are under construction. The total mileage of highway in the area is more than 3,400 km, which connects city, county, urban area and rural area, and the day trip intercity bus from Baishan to Changchun has been opened. Among the three tourism routes to Changbai Mountain, two routes are in Baishan City and directly reach to the root of Changbai Mountain.
1.2 Content and Scale of Project Construction
Construct 1 production line of colored pottery artwares with annual production of 200 thousand pieces of colored pottery products. 
1.3 T otal Investment of the Project and Capital Raising
1.3.1 Total Investment of Project
Table 1 :   Summary List of Total Investment of the Project    Unit: 10,000Yuan
Expense Name
Investment Amount
Proportion in Total Investment %
Construction Investment
Interest Incurred during Construction
Working Capital
Total Investment of the Project 1+2+3
1.4 Financial Analysis and Social Evaluation
1.4.1 Main Financial Indexes
Table 2       List of Main Financial Benefit Predictive Index
Sales Revenue
10,000 Yuan /a
Normal Year
Total Profit
10,000 Yuan /a
Normal Year
Financial Internal Rate of Return of all Investments
After-income tax
Financial Net Present Value Ic=10%
10,000 Yuan
After-income tax
Investment Payoff Period of all Investments (After-tax)
Including 2 years of construction period
Return on Investment
After-income tax
Remark: The 10,000Yuan in the table means RMB.
1.4.2 Social Evaluation
The short development history of artwork market tells us that its development is a more and more complicated process. At present, the domestic and foreign artwork markets are undergoing an increasingly rapid development period, and its inner structure and complicated market situation have already surpassed the boundary which can be controlled by experience. Relevant qualitative research is implemented to show the inner development regulation and the function and capacity of its market behavior, and the research is continuously undergoing challenges and limits, but it will insist on researching the artwork quantization and continuously making it become systematism and disciplinization, so it is an important trend in the development process of artwork market.
1.5 Cooperative Ways
Sole proprietorship, joint venture
1.6 What to be Invested by Foreign Party
1.7 Construction Site of the Project
Pottery Industrial Park of Jiangyuan Economic Development Zone
1.8 The On-going Condition of Project
The project has already been listed into the key project planning of Jiangyuan District in 2015.
2. Brief Introduction to the Partner
2.1 Basic Conditions
Name: Baishan City Jiangyuan District Economic and Technical Cooperation Bureau
Address: No. 38, Jiangyuan Street, Jiangyuan District, Baishan City, Jilin Province
2.2 Overview
Jiangyuan District is located in the southeast of Jilin Province and the hinderland of Changbai Mountain. Its area is 1,348 square kilometers, it owns a population of 270 thousand, 6 towns, 4 streets and it is a new industrial zone combining mountainous area, forested area and mining area. It is honored as “the Songhua Stone in China”, “Capital of Ornamental Stone in China”, “Hometown of Black Fungus in China”, “Tile Capital of Northeast China”, etc. In 2010, the district was awarded as “Hundred Best and Counties (Districts) with the Most Investment Potential in China”. The so-called heartland area means the core region which can intensively reflect the unique species of Changbai Mountain and collects the most comprehensive resource, so the district is also called “The Solid Resource Treasure Region of Changbai Mountain”.
2.3 Contact Method:
Contact Person: Zhou Yongli
Contact Telephone: 0439-3725302
Fax: 0439-3725302
Email Address:
Contact Method of Project City (Prefecture):
Contact Unit: Baishan City Economic and Technical Cooperation Bureau
Contact Person: Liu Caixiu
Contact Telephone: 0439-3594265    18629751799
Fax: 0439-3594778
Email Address:
Website of City or Prefecture:
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