1. Introduction to the Project
1.1 Project Background
1.1.1 Introduction to Product
In recent years, with the development of economy and growing prosperity of society, people are no longer satisfied with simple material needs. Physical fitness becomes fashion pursued by the messes. Siing, golf, equestrian and other sports have found their ways in public. Especially Changbai Mountain is known for snow resources. Long snow period, large snow volume and good snow quality are natural advantages of Changbai Mountain. The construction of a four-season ski sightseeing snow project will meet the demand of visitors for ice and world. The project selects its location in Chibei District of Changbai Mountain, and plans to the following constructions to satisfy the demand on ice-snow recreation of tourists from all over the world, including indoor skiing, skating, ice sculpture exhibition, ice-snow experience, ice-snow folklore, leisure and recreation, etc.
1.1.2 Market Prospects
At present, national income of China increases steadily, and residents have more free time. With the guarantee of the basic material life, purchasing power of consumers shifts the material consumption to the enjoyment and pursuit of spiritual level. Mental stress, sub-health state and other "lifestyle diseases" become prevalent in modern society. Thus, more and more people tend to relax by leisure and tourism.
Snow, forests and oceans are recognized as the three key resources in future tourism development by the World Tourism Organization. In 1924, the first Winter Olympics was held in France, which set off a new chapter in the world of skiing competition. As a hot spot of winter tourism, ice and snow tourism has made great progress in greatly successful in development. Th e successful Olympic Games have exerted an important influence on the country's sports cause. Ski tourism is precisely one of the main forms of sports tourism, which will also lead to a new sports tourism boom. Therefore, that ice and snow tourism become a leisure way will become an inevitable trend.
Changbai Mountain Tourist Attraction has been known for Changbai Mountain Tianchi Lake at home and abroad, which attracted a large number of tourists. Changbai Mountain Tourist Attraction awarded the title of 2013 "Beautiful China" Top Ten Scenic Spots at the third annual meeting of China's tourism industry on January 5, 2014. Changbai Mountain is famous for its snow resources. Long period of snow, large snow volume, and good snow quality are Changbai Mountain natural advantages. A project will be built to satisfy the demand of four-season skiing and snow sightseeing. With the growing number of winter tourists in Changbai Mountain, the development of tourism's leading project is promising. It is expected that we will annually receipt more than 150,000 tourists.   .
1.1.3 A dvantages of Project Construction
In order to meet the higher demand for ski enthusiasts, make the full use of the unique conditions of Changbai Mountain terrain, we will continue to improve the infrastructure, construct an international standard indoor ski resort, making it an international indoor skiing base first-class facilities and environment.
1 Policy Advantage
The Twelfth Five-year Plan for Economic and Social Development specifically proposed that we need to actively develop tourism industry. The National Tourism "Twelfth Five-Year Plan" pointed out that we should improve and enrich the tourism products, accelerate the development of leisure travel products, and guide the development and construction a series of accumulation areas of different types of recreational resort products of mountains, lakes, coast and spa. The State "Revitalization Plan in Northeast China" put forward that we need to actively develop tourism industry in Northeast China, including the key points of development of forest, steppe, wetland and volcanic hot springs tourism in the Changbai Mountain Area.Jilin Tourism "Twelfth Five-Year plan" proposed that Changbai Mountain natural sightseeing and leisure travel will be the main products in building the tourism brand of Jilin province, and develop and construct the Changbai Ecological Recreational Resort as the key tourism product.
2 Traffic Condition
Implementation of the national highway network planning and Jilin Province Highway Network Planning has further improved external contact of Chixi District of Changbai Mountain. Chixi District is located in the southeast part of Jilin Province, 450km away from Changchun, the provincial capital of Jilin Province, 150km away from Baishan City, 220 km away from the Changbai Korean Autonomous County. External transportation is increasingly convenient.
Existing rail links with Chixi District. 302 South Highway connected with Chixi District. The transportation junction of the Changbai mountain road official opened in the district in 2009, 70 kilometers to the north of scenic spot, 150 km to the south scenic spot. Changbai Mountain Tourism airport put into use in 2008, currently opened the routes of Beijing, Changchun City, Yanji City, Shenyang City. Recently, it prepared to exchange flight with Shanghai city. The highway from Changchun City to Chixi District will be put in to use in 2011. Thus, the three-dimensional transportation network between Changbai Mountain and outside world is taking shape. The external accessibility of Changbai Mountain tourism industry is maturing.
3 Industrial Base Advantage
After years of construction and operation, Changbai Mountain scenic area already has a strong foundation in scale and integration of resources and tourism. The industrial development basic has already taken shape.The project is located in Chixi Distirict where the key tourism development area of Changbai Mountain scenic area. The successful implementation of the project will share mutual benefits with the existing industrial base, so that the Changbai Mountain scenic tourism industry chain will be more complete and perfect, and create greater value.
1.2 Contents and Scale of Project Construction
1.2.1 P roduct Scale
The project covers a total area of 20,000 square meters rules. The exhibition hall is planned to cover a total area of 10,000 square meters, exhibition hall of 3000 square meters will be constructed in the first Phase; with construction area of additional facilities of 5,000 square meters.
1.2.2 Construction Contents of Project
Construction includes indoor skiing resort, skating rink, ice show, ice experience, snow folk, leisure and entertainment, etc.
1.3 Total Investment and Funds Raising of the Project
The total investment of the project reaches 200 million yuan, with construction investment of 162.5 million yuan.
Table 1: Summary Table of Total Investment of Project         Unit: 10,000 Yuan
Serial No.
Name of Expense
Investment Amount
Percentage to Total Investment (%)
Construction Investment
Interest Incurred in Construction Period
Working Capital
Total Investment of Project 1+2+3
1.4 Financial Analysis and Social Evaluation
1.4.1 Major Financial Indicators
The annual sales revenue will reach 240 million yuan, profit of 51.1 million yuan, 4 years of payback period (AT, including 1.5 years of construction period), with 25% profit margin of investment after the project reaching designed capacity.
Table 2: List of Major Indicators for Financial Benefits Forecast       
Serial No.
Sales Revenue
10,000 Yuan/a
Normal Year
Total Profits
10,000 Yuan/a
Normal Year
Financial Internal Rate of Return of All Investment
After income tax
Net Financial Present Value Ic=10%
10,000 Yuan/a
After income tax
10 years of operating period
Payoff Period of All Investment (After Tax)
Including 1.5years of construction period
Profit Margin of Investment
Note The “ten thousand yuan” in the table refers to RMB.
1.4.2 Social Evaluation
This project adopted advanced management philosophy of ice and snow world, provided services and products of superior quality, with high starting point and industry related degree. The construction and implementation of the project has a significant role in speeding up the pace to a better off life of the local residents, driving common development of the surrounding area and improving the employment rate.Comprehensive evaluation: The construction and implementation of the project brought about social and economic benefits.
1.5 Cooperative Ways
Joint capital.
1.6 What-To-Be-Invested by Foreign Party
1.7 Construction Site of the Project
Chixi District Changbaishan Management Committee
1.8 The On-going Condition of Project
Project proposal has been finished.
2. Introduction to Partner
2.1 Basic Conditions
Name : Chixi District Management Committee Changbaishan Management Committee
Address: Chixi District Changbaishan Management Committee of Jilin Province
2.2 Overview
Chibei economic management area is affiliated with Changbai Mountain Protect Development Zone Management Committee, is located in the southwestern part of Jilin Antu County of Yanbian Korean Autonomous Prefecture, was established in December 2005, with the administrative area of 16.23 square kilometers and population of 513,470. Chibei economic management area is located in the central region of the north slope of the Changbai Mountains, with convenient transportation, is the seat of Changbai Mountain Administrative Committee, is the portal lead to the north slope of Changbai Mountains tourism. It is 500 km away from the provincial capital Changchun of Jilin Province, 210 kilometers away from the Yanbian state government site of Yanji City, 60 kilometers away from Changbai Mountain Tourism Airport, 44 kilometers away from Tianchi Lake of Changbai Mountain..
In accordance with the general requirements of the provincial government, focusing on the long-term development of the Changbai Mountain area, we have determined the positioning of development, namely integrate Changbai Mountain resources to create the Changbai Mountain brand, make full use of the advantages of resources in Changbai Mountain, adjust and optimize the economic structure and functional layout, foster and develop tourism-oriented industries, coordinate and promote the development of related industries, build a harmonious ecological economic demonstration zone and a distinctive model of Changbai Mountain which is a set of ecological, cultural, tourism in one of the rational layout, with complete facilities, beautiful environment and tourism booming.
With the improvement of the investment environment, Chibei District has entered historically rare rapid development period, people every investor will be sincerely treated. The satisfaction of investors is our service aim. Offering development entrepreneurial stage is our service concept. We would like to join hands together to create the glorious cause.
2.3 Contact Methods
Contact Person: Mr.Sun
Tel 0433—5710461
Contact Methods of Project City (Prefecture)
Contact Unit : Changbaishan Management Committee Merchants Group
Postal Code 133613
Contact Person: Liu Yi
Tel 0433-5710078    13704339880
Fax 0433-5710078
City/Prefecture Website
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