1. Introduction to the Project
1.1 Project Background
1.1.1 P roject Introduction
Motel is the abbreviation of motor hotel. The biggest difference of the motel from the common hotel is that the parking lots provided by the motel are connected with the rooms, the first floor is used for the garage and the second floor is used for the room. It is specifically designed for the car driving tourists. Such a design of the separate rooms of the motel also provides another kind of protection for the “rest’ of cars.
The operating mode of the motel has gradually become the leisure style and the decoration and design are even better than those of the star-level hotel. Its theme room design (such as Hawaii style and sci-fi style, etc.) has the unique characteristics. The mode is transformed from only serving the “passing visitors” to the multi-directional and multi-angle services. The building of the project will make up the blank of the motel industry of Changbai Mountain area and even the whole province.
With more and more visitors to Changbai Mountain, the beds of the hotels of Changbai Mountain have become more intensive, and especially in the high season. The motel giving prominence to individuality can take a share from all the star-level hotels and the tourists can feel the unique comfort of Changbai Mountain.
With the rapid development of the economy of our country, the quantity of private cars has been continuously increased and more and more families have chosen to drive cars for tourism. In recent years, the quantity of the tourists driving cars to tour Changbai Mountain has been continuously increased, so it is urgent to build the motel project.
1.1.2 Market Prospects
Changbai Mountain becomes the first of tens of thousands of mountains in the east due to its wonderful and primitive natural scenery and ecological environment, unique beautiful landscape as well as holiness, magic and mystery. With the continuous strengthening of the external marketing and the tourist image of “beautiful Changbai Mountain, a leisure and health preservation place” deeply rooted among the people, the system of tourist products of Changbai Mountain has been continuously enriched, Changbai Mountain tourism has been transformed from the sightseeing type to the sightseeing and leisure mixed type and the quantity of tourists and operating income of Changbai Mountain have been continuously increased 1.73 million person times, 2.16 million person times, 3.58 million person times, In the 3 years, the output value of 23 million yuan, 85.66 million yuan, 826.55 million yuan, 93241 million yuan.
The rich landscape resources, advantageous geographical, human cultural and historical conditions of Changbai Mountain contain the great development potential. Our country is in the transition period from the sightseeing tourism to the leisure and experiencing tourism. It is the period when the country is carrying out the proactive fiscal policy and moderately loose monetary policy so as to expand the investment and promote the internal demand to deal with the global economic crisis. All these have brought the unprecedented development opportunity for the development and construction of the project.
(1) Vehicles   
With the economic development, the continuous increasing of people’s income and reduction of the automobile prices, the vehicles have started entering the families of China. Statistics show that the automobile preservation of our country has been 76.1931 million by the end of 2009. In the situation of the rapid development of the private cars, the automobile consumption industry of China will meet the rapid development period.
(2) Development of the highway traffic    
In recent years, the construction of the road traffic of our country has been greatly developed. The intensive highway network make the travel between the urban area and the rural area has become very convenient, which has greatly promoted the flourishing of the self-driven car tourism and motels.
(3) Change of the tourism concept   
With the improvement of the domestic economic level as a whole, obvious changes have occurred to the tourists’ psychology. The new consumers’ travels have become more and more individual and freer and freer and they have the higher and higher requirements for the traffic, accommodation, catering and routes to the scenic spots, the proportion of the self-driven car travel has been gradually increased and the consumers’ demands have become higher and higher on the one hand; the traditional consumers have been sensitive to the prices and they still tend to choose the accommodation places with low price and standard and comfortable accommodation conditions, so the motel has naturally become a good option on the other one. 
(4) Perfect self-driven tourism information channels     
Because there are more and more self-driven car tourists, some information channels such as auxiliary self-drive tourist magazines, books, TV and radio programs and websites have been developed such as some books providing the special and comprehensive route guidance for the self-drive tourists such as Self-drive Tourism, etc.; the network platform providing the booking of rooms for the self-drive tourists such as Ctrip; the websites assisting the tourists in booking the discounted scenic spot tickets in advance such as; forums for the spontaneous discussion and experience exchange of the self-drive tourists, etc. The perfection of a series of relevant systems have facilitated the self-drive tourists to prepare for the tourism in advance and made them tend to book and choose the motels for stay.  
(5) Implementation of the new paid leave policy    
As of January, 2008, our country took the new paid leave policy. With the increasing of the traditional holidays and possible continuous holidays caused herein, the degree of freedom and tourism opportunities of the tourists have been increased. Second, the minor vacations have limited the travel time and range of the tourists, which has made the self-drive tour to the surrounding cities rapidly developed.
All the conditions are favorable to the flourishing of the project.
1.1.3 A dvantaged Conditions of Project Construction
(1) Policy conditions
In the “12th Five-Year Plan of National Economic and Social Development”, it is clearly presented that the tourism of our country should be actively developed. In the “12th Five-Year Plan” of the national tourism, it is pointed out that the sightseeing and tourist products should be enriched and perfected, the development of the resort and leisure tourist products should be accelerated and the development and construction of some accumulation areas of resort and leisure products in the different types such as mountains, lakes, coastal area and hot springs, etc. should be guided. In the “12th Five-Year Plan” of the Tourism of Jilin Province, it is presented that the natural scenery and leisure and resort tourism should be taken as the main brands to build a series of tourism brands of Jilin Province and emphasis should be put on Changbai Mountain leisure and holiday resort to develop and build the tourist products.
(2) Location advantages
The scenic spot of Changbai Mountain is the 5A scenic spot of our country, with the rich animal and plant resources and beautiful natural and ecological landscapes, which have provided the good natural environment for building the first-rate tourist, leisure and holiday resort. Its status in the domestic tourism has also provided the natural tourists for the project. In addition, the administrative region where the scenic spot of Changbai Mountain is located is on the border of Northeast China, including Antu County of Yanbian Korean Autonomous Prefecture, Fusong County, Baishan City and Changbai Korean Autonomous County, neighboring the Democratic People’s Republic of China in the southeast, with the advantaged conditions for attracting the international tourists.
 (3) Personnel advantages
The project depends on Changbai Mountain Develpoment and Construction Group under Changbai Mountain Management Committee. The group has been responsible for the integration of tourist resources and management of the scenic spot of Changbai Mountain since it was founded in 2005,with a great number of special tourism employees and administrators with the rich experience, which has provided the sufficient personnel reserve for the smooth implementation and normal operation and profit-making of the project.
(4) Advantages of industrial foundation
The scenic spot of Changbai Mountain, with the construction and operation for many years, has the strong foundation in some aspects such as scale and integration of tourist resources and the industrial development has been basically built. The Chixi District where the project is located is the key tourist development district of the scenic spot of Changbai Mountain. The smooth implementation of the project can match well with the original industrial basis, make the tourist industrial chain of the scenic spot of Changbai Mountain more complete and create the bigger value.
1.2 Content and Scale of Project Construction
1.2.1 P roduct Scheme and Scale
Based on the tourist route of Changbai Mountain, it is to rationally lay out the motels and perfect the hotel resources in Changbai Mountain. 
1.2.2 Construction Contents
The project covers the total area of 7 hectares.
1.3 Total Investment and Funds Raising of the Project
1.3.1 Total Investment of the Project (See Table 1 for details)
Total investment of the project: 240 m illion yuan
Table 1:         List of Total Investment Summary          Unit: 10,000 Yuan
Name of expense
Percentage to total investment%
Construction investment
Interest incurred in construction period
Working capital
Total investment of project 1+2+3
Remarks: the “10,000 yuan” in the table is in RMB.
1.3.2 Funds Raising
Self-raised by the enterprise
1.4 Financial Analysis and Social Evaluation
1.4.1 Major Financial Indexes
Operating income: 48 million yuan, short-term profit: 20 million yuan (with the improvement of the popularity of Changbai Mountain, the profit will be continuously increased), investment recovery period (after the tax): 10 years, internal yield rate (after the tax): 16%
                List of Major Indexes for Financial Benefits Forecast
Operating income
10,000 yuan/a
Normal year
Total profits
10,000 yuan/a
Normal year
Financial internal rate of return of all investment
After income tax
Financial net present value Ic=10%
10,000 yuan
After income tax
Payoff period of all investment (after tax)
Remarks: the “10,000 yuan” in the table is in RMB.
1.4.2 Social Evaluation
The project is favorable to the comprehensive utilization of the tourist resources of Changbai Mountain, expansion of the tourism chain, making up of the accommodation, recreational and leisure service functions of tour to Changbai Mountain, increasing and improvement of the reception capacity and level of the scenic spot of Changbai Mountain.
With the development of the project, the upgrading of the industrial structure can be accelerated, which is favorable to the building of the regional brand image. After the project is completed, it can arrange 1000 employments, improve the living quality and standard of the local people and promote the social stability, with the remarkable social benefits.
1.5 Ways of Cooperation
Joint venture, sole investment or other ways interviewed
1.6 What to be Invested by Foreign Party
Funds or other ways interviewed
1.7 Construction Site
West Exit of Chibei District, Chixi District and Chinan District
1.8 Progress of Project Construction
The project plan has been completed.
2 Introduction to Partner
2.1 Basic conditions
Name: Management Committee of Changbai Mountain Protection Development Zone
Address: Chibei District of Changbai Mountain Protection Development Zone
Legal Representative: Xie Zhongyan (Director of the Management Committee)
2.2 Overview:
The Management Committee of Changbai Mountain Protection Development Zone, organized in August, 2005 and officially unveiled in January, 2006 is the agency of Jilin Provincial Government at the departmental level and exercises the uniform leadership and management of the economic, social and administrative affairs and natural resources of the management zone on behalf of the provincial government and the “uniform planning, protection, development and management” of Changbai Mountain, with the administrative authorities of the government of a city (prefecture). The areas under it include the Management Bureau of Changbai Mountain National Nature Conserve, Jilin Province, Antu Changbai Mountain Tourist Ecomomic Development Zone, Yanbian Korean Autonomous Prefecture, Changbai Mountain Heping Tourist Resort, Fusong Changbai Mountain Tourist Economic Development Zone, Baishan City and Changbai Mountain South Slope Tourist Economic Park, Changbai County. The area directly under the zone is about 3278km2 and the area of the conserve is 1964.65km2 and the planned guidance area is 13478km2, with the population of 0.151 million. Under it are three county-level tourist economic districts, that is, Chibei, Chixi and Chinan and Changbai Mountain Development and Construction Group. In the zone, there are the rich natural resources and unique natural and ecological environment. In recent years, the zone, based on the concept of sustainable development, has carried out the outlook on scientific development, built the objective of harmonious development of human beings and the nature, protected and developed the ecological system of Changbai Mountain, transformed the great economic value of the ecological environment into thehigh economic benefits and the ecological resource advantages into the market competitive advantages, comprehensively kept and improved the environmental quality, promoted the harmonious development of economic construction and environmental construction and achieved the uniformity of economic, social and environmental benefits. The management committee will exercise the preferential policies of “discussion according to a specific item” in some aspects such as land and tax collection, etc. for the external enterprises settling in the Changbai Mountain Management Committee.
Changbai Mountain Management Committee has successfully designed and popularized theuniform image logo of Changbai Mountain, input nearly 10 million yuan to build the brand image of “beautiful Changbai Mountain, a leisure and health preservation place” in some media such as CCTV, etc.; successfully held some festivals such as “China Changbai Mountain International Snow Culture and Tourist Festival and Guangzhou Asian Games Messenger Mission Coming to Changbai Mountain in 2010”, “China Changbai Mountain International Tourist Festival and National Automobile Field Cross-country Championships in 2010” and “Wonderful World Expo · Snowy Changbai Mountain”, etc. In order to build the leisure and tourist culture of Changbai Mountain, Changbai Mountain Management Committee has input 0.2 billion yuan to put emphasis on the building of Julong Hot Spring Health Preservaton Club, successfully held the first Changbai Mountain Volcanic Hot Spring Festival and started the building of the transfer center and the comprehensive building of the north scenic spot and perfected the VIP service system of the scenic spot. While the country rechecked the national 5A scenic spot, the scenic spot of Changbai Mountain smoothly passed it. In 2012, Changbai Mountain Management Committee input 15 million yuan to cooperate with the film and TV group to shoot the TV series play You Are The One and increased its influence in society.
Changbai Mountain Management Committee is now located in Chibei District (original Erdaobaihe Town), 550km from Changchun City, capital of Jilin Province, 210km from Yanji City, capital of Yanbian Prefecture and 150km from Antu County, Yanbian Prefecture. Its traffic to the outside has become more convenient day by day. There is now a railway between Chixi District and Chibei District; No. 201 National higway between Chixi Distsrict and Chibei Distsrict and No. 302 Provincial Highway connected with Chixi District; the construction of Changbai Mountain Airport has been completed and the construction of the expressway to Yanji to Chibei District has also been completed, so the communication of Changbai Mountain Protection Development Zone with the outside will become more convenient.
Changbai Mountain Protection Development Zone, depending on the resource advantages of Changbai Mountain, has attracted a great number of tourists in the whole country in recent years. The zone has the rich tourist resources, ice and snow resources, hot spring resources, mineral water resources and ecological food resources. The two key industries in the development in the zone are tourism and processing industry of ecological products.
Xie Zhongyan, Director of Changbai Mountain Management Committee, male, Han, born in Qian’an, Jilin in May, 1969, joined the Communist Party of China in 1991, started working in July, 1991, graduated from the environmental science of Changchun Geographical Institute of the Chinese Academy of Sciences, with the on-job postgraduate’s degree, a doctor of science and senior engineer, now works as Secretary of the Party Work Committee of Changbai Mountain, Jilin Province and Director of Changbai Mountain Management Committee (at the departmental level).
2.3 Contact Methods
Contact person of project city (prefecture): Liu Yi
Tel: 0433-5710078 13704339880
Fax: 0433-5710078
Website of the city (prefecture)
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