1. Introduction to the Project
1.1 Project Background
1.1.1 P roject Introduction
In recent years, with the economic development and social prosperity, the pure material pursuit cannot meet people’s demands. What people pursue more now is to enjoy the life and it is physically and spiritually joyous and contented. In addition, people pay more attention to their health now. The physical fitness has become more and more fashionable among people and some sports such as skiing, golf and horsemanship, etc. have been advocated by more and more people, so the skiing tourism, a new tourist mode has occurred. The skiing tourism is a sports tourism depending on the snow resources and integrating participation, interests and excitement, with the functions of leisure, fitness, recreation and holidays, etc. It is characterized as repeated consumption and high additional value, with the remarkable comprehensive economic benefits. With the continuous popularization of the skiing tourism, the demand of a lot of skiing fans for skiing is not only limited to the winter, so the building of the indoor four-season skiing resort has become a trend.
Changbai Mountain, located in Northeast China, is one of the Top 10 famous mountains of China and the national AAAAA scenic spot. Changbai Mountain is the first mountain in Northeast China as famous as the Five Mountains, with the beautiful and charming scenery. The mountain is named because Baitou Peak, its main peak has a lot of white floating stone and accumulated snow, so it is famous as “the first peak on which there are accumulated snow for thousands of year and pines for tens of thousands of year on earth”. Changbai Mountain has some advantages such as long natural snow period, high snow quantity and good snow quality, so it is the tourist resort that the skiing fans aspire for. In order to meet people’s demand for sports consumption, it is very necessary to build an indoor skiing resort which can meet the tourists’ demand for skiing in the four seasons on Changbai Mountain.
1.1.2 Market Prospects
Ice and snow, forest and ocean are determined by the World Tourism Organization as the three key resources for the tourism development in the future. In 1924, the first Olympic Winter Games was held in France, which opened the new chapter of the competitive skiing in the world. The ice and snow tourism, as a hot spot of the winter tourism in our country has been greatly developed. The successful holding of the Olympic Games has produced the important influences on the sports undertaking in the whole country. The ice and snow tourism is just one of the main forms of the sports tourism, which will cause the new round of sports tourism craze and the ice and snow tourism for leisure will become the necessary trend. Nowadays, skiing has been developed into one of the most popular winter leisure sports and its popularity is being continuously expanded.
The tourist scenic spot of Changbai Mountain, depending on the Heavenly Pool of Changbai Mountain famous at home and abroad, has attracted a great number of tourists. In the 3rd Annual Conference of Tourism Development of China on January 5, 2014, the scenic spot of Changbai Mountain won the title of one of the top 10 tourist spots of “Beautiful China” in 2013. With the continuous increasing of tourists in Changbai Mountain in winter, the skiing project has become the main project of the winter tourism of Changbai Mountain, with the remarkable prospect for development. It is predicted that the annual quantity of tourists received will be more than 0.15 million person times.
In order to meet the higher demand of the skiing fans and give full play to the advantaged conditions of the topography of Changbai Mountain, the infrastructure will be continuously perfected to build the international-level indoor skiing resort, which will become the indoor skiing base with the first-rate facilities and environment reaching the international level.
The building of the project can let the tourists feel the winter of Changbai Mountain in the different seasons and the snow recreation in the summer, which matches well with the natural advantages of Changbai Mountain.
1.1.3 Technical Analysis
The project takes the international advanced artificial snow technology and it is planned to combine with the LNG project to provide refrigerating for the venue, which has greatly reduced the refrigerating cost.
1.1.4 A dvantaged Conditions of Project Construction
(1) Policy conditions
Changbai Mountain is located in Yanbian Autonomous Prefecture of Jilin Province, which is an ethnic minority area and the country and the province have given great support to it in some aspects such as input of funds and policies. The building of Changbai Mountain Indoor Skiing Resort meets the requirements of Jilin Province making great efforts to development the tourism and can obtain the policy support of the provincial government. Bayinchaolu, Governor of Jilin Province ever emphasized in the investigation of Changbai Mountain that Changbai Mountain Protection Development Zone should build the tourist service platform, strengthen the construction of all the functional areas, enhance the invitation of businessmen to open companies, improve the industrial level, promote the rapid development of the construction of Changbai Mountain tourist city and advance the economic and social rapid development of the whole province.
(2) Location advantages
Changbai Mountain has the rich ice and snow resources. There is the ice and snow coverage period of 9 months in a year here, with the long snow period and good snow quality, which have provided the good natural resort for carrying out the ice and snow sports and skiing recreation as well as competition, so it has the great advantages of carrying out the winter skiing project.
(3) Personnel advantages
The project depends on Changbai Mountain Management Committee, which has been responsible for the integration of the tourist resources and management of the scenic spot of Changbai Mountain, with a great number of tourist employees and administrators with the rich experience, which has provided the sufficient personnel reserve for the smooth implementation and normal operation and profit-making of the project.
(4) Advantages of industrial foundation
By now, the ice and snow tourism of Changbai Mountain has been built in a certain scale. In the scenic spot, there are a lot of ice and now tourist projects such as Changbai Mountain plateau ice and snow training base, Heping Skiing Resort and Natural Skiing Park, etc. Therefore, it has some experience of building the indoor skiing resort.
1.2 Content and Scale of Project Construction
1.2.1 P roduct Scheme and Scale
The project covers an area of 13 hectares. It is mainly to build the indoor skiing resort and skating rink, perfect the skiing functions in the four seasons and develop the hotel, leisure, catering and recreational facilities, etc.
1.3 Total Investment and Funds Raising of the Project
1.3.1 Total Investment of the Project (See Table 1 for details)
Table 1:       List of Total Investment Summary       Unit: 10,000 Yuan
Name of expense
Percentage to total investment%
Construction investment
Interest incurred in construction period
Capitalized interests
Working capital
Total investment of project 1+2+3
Remarks: the “10,000 yuan” in the table is in RMB.
1.3.2 Funds Raising
Joint venture
1.4 Financial Analysis and Social Evaluation
1.4.1 Major Financial Indexes (See Table 2 for details)
Table 2:      List of Major Indexes for Financial Benefits Forecast
Operating income
10,000 yuan/a
Normal year
Total profits
10,000 yuan/a
Normal year
Financial internal rate of return of all investment
After income tax
Financial net present value Ic=10%
10,000 yuan
After income tax(Operating period of 10 years)
Payoff period of all investment (after tax)
Including construction period of 2 years
Remarks: the “10,000 yuan” in the table is in RMB.
1.4.2 Social Evaluation
On the background of the international financial crisis, the building of Changbai Mountain indoor skiing resort project will be of active importance for promoting the local economy and expanding the internal demand. First, the implementation of the skiing sports tourism projects can produce the “accumulation effects” and promote the development of some industries such as transport, accommodation, catering and shopping, etc., with the great economic benefits. Second, the implementation of the skiing sports tourism will be favorable to make up the insufficient tourists in the slack season to achieve that it is not slack in the slack season. In addition, the skiing industry has the high modernization and scientific and technological contents. The implementation of the project can promote the development of the skiing tourism and relevant matching skiing mechanical industry, provide the employments for the Changbai Mountain area and promote the local economic growth, that is, the “building of a skiing resort” will promote a tourist line and enrich a tourist area.
1.5 Ways of Cooperation
1.6 What to be Invested by Foreign Party
Funds or other ways interviewed
1.7 Construction Site
Guangming Forestry Center of Chibei District, Changbai Mountain Management Committee
1.8 Progress of Project Construction
The project plan has been completed.
2. Introduction to Partner
2.1 Basic conditions
Name: Management Committee of Changbai Mountain Protection Development Zone
Address: Chibei District of Changbai Mountain Protection Development Zone
Legal Representative: Xie Zhongyan (Director of the Management Committee)
2.2 Overview:
The Management Committee of Changbai Mountain Protection Development Zone, organized in August, 2005 and officially unveiled in January, 2006 is the agency of Jilin Provincial Government at the departmental level and exercises the uniform leadership and management of the economic, social and administrative affairs and natural resources of the management zone on behalf of the provincial government and the “uniform planning, protection, development and management” of Changbai Mountain, with the administrative authorities of the government of a city (prefecture). The areas under it include the Management Bureau of Changbai Mountain National Nature Conserve, Jilin Province, Antu Changbai Mountain Tourist Ecomomic Development Zone, Yanbian Korean Autonomous Prefecture, Changbai Mountain Heping Tourist Resort, Fusong Changbai Mountain Tourist Economic Development Zone, Baishan City and Changbai Mountain South Slope Tourist Economic Park, Changbai County. The area directly under the zone is about 3278km2 and the area of the conserve is 1964.65km2 and the planned guidance area is 13478km2, with the population of 0.151 million. Under it are three county-level tourist economic districts, that is, Chibei, Chixi and Chinan and Changbai Mountain Development and Construction Group. In the zone, there are the rich natural resources and unique natural and ecological environment. In recent years, the zone, based on the concept of sustainable development, has carried out the outlook on scientific development, built the objective of harmonious development of human beings and the nature, protected and developed the ecological system of Changbai Mountain, transformed the great economic value of the ecological environment into thehigh economic benefits and the ecological resource advantages into the market competitive advantages, comprehensively kept and improved the environmental quality, promoted the harmonious development of economic construction and environmental construction and achieved the uniformity of economic, social and environmental benefits. The management committee will exercise the preferential policies of “discussion according to a specific item” in some aspects such as land and tax collection, etc. for the external enterprises settling in the Changbai Mountain Management Committee.
Changbai Mountain Management Committee has successfully designed and popularized the uniform image logo of Changbai Mountain, input nearly 10 million yuan to build the brand image of “beautiful Changbai Mountain, a leisure and health preservation place” in some media such as CCTV, etc.; successfully held some festivals such as “China Changbai Mountain International Snow Culture and Tourist Festival and Guangzhou Asian Games Messenger Mission Coming to Changbai Mountain in 2010”, “China Changbai Mountain International Tourist Festival and National Automobile Field Cross-country Championships in 2010” and “Wonderful World Expo · Snowy Changbai Mountain”, etc. In order to build the leisure and tourist culture of Changbai Mountain, Changbai Mountain Management Committee has input 0.2 billion yuan to put emphasis on the building of Julong Hot Spring Health Preservation Club, successfully held the first Changbai Mountain Volcanic Hot Spring Festival and started the building of the transfer center and the comprehensive building of the north scenic spot and perfected the VIP service system of the scenic spot. While the country rechecked the national 5A scenic spot, the scenic spot of Changbai Mountain smoothly passed it. In 2012, Changbai Mountain Management Committee input 15 million yuan to cooperate with the film and TV group to shoot the TV series play You Are The One and increased its influence in society.
Changbai Mountain Management Committee is now located in Chibei District (original Erdaobaihe Town), 550km from Changchun City, capital of Jilin Province, 210km from Yanji City, capital of Yanbian Prefecture and 150km from Antu County, Yanbian Prefecture. Its traffic to the outside has become more convenient day by day. There is now a railway between Chixi District and Chibei District; No. 201 National higway between Chixi Distsrict and Chibei Distsrict and No. 302 Provincial Highway connected with Chixi District; the construction of Changbai Mountain Airport has been completed and the construction of the expressway to Yanji to Chibei District has also been completed, so the communication of Changbai Mountain Protection Development Zone with the outside will become more convenient.
Changbai Mountain Protection Development Zone, depending on the resource advantages of Changbai Mountain, has attracted a great number of tourists in the whole country in recent years. The zone has the rich tourist resources, ice and snow resources, hot spring resources, mineral water resources and ecological food resources. The two key industries in the development in the zone are tourism and processing industry of ecological products.
Xie Zhongyan, Director of Changbai Mountain Management Committee, male, Han, born in Qian’an, Jilin in May, 1969, joined the Communist Party of China in 1991, started working in July, 1991, graduated from the environmental science of Changchun Geographical Institute of the Chinese Academy of Sciences, with the on-job postgraduate’s degree, a doctor of science and senior engineer, now works as Secretary of the Party Work Committee of Changbai Mountain, Jilin Province and Director of Changbai Mountain Management Committee (at the departmental level).
2.3 Contact Methods
Contact person of project city (prefecture): Liu Yi
Tel: 0433-5710078 13704339880
Fax: 0433-5710078
Website of the city (prefecture)
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