1 Introduction to Project
1.1 Project Background
1.1.1  Introduction to Product
Changbai Mountain Chixi tourism resort project is a key development project of Chixi District in 2013. It is located in the south of Chixi District, the core area of Fusong New City. It is 17 km away from Changbai Mountain Airport, and 31 km away from the west scenic area of Changbai Mountain. It is an important service base of Changbai Mountain tourism. The region has the country's largest investment tourism project - Wanda International Resort. Changbai Mountain Chixi tourist resort will build a leisure tourism service base, pension industry base, targeted towards the Wanda south area. After completion, Changbai Mountain region will become China's premier tourist destination, and Chixi project, as the transition area of Wanda south area, will have huge development potential.
1.1.2 Market Prospect
The amazing and natural scenery and quaint ecological environment of Changbai Mountain, unique beauty nirvana, and due to its sacred, magical, mystical mountain characteristics, it has become the ancestor of mountains and magnificent mountain in the east. In recent years, with the continuous increase of external marketing efforts and the deepening of "leisure regimen, the great beauty of Changbai Mountain" tourism image, the constant enrichment of Changbai Mountain tourism product system, Changbai Mountain tourism is shifting from sightseeing to tourism and leisure complex direction, which makes Changbai Mountain tourist arrivals and operating income continue to increase. From 2013 to 2015, it receives tourists of 130,000, 198,000, and 216,000. Realize output value of 620.00 million yuan, 75.26 million yuan, and 88.95 million yuan.
The rich landscape resources, excellent geographical location and cultural historical conditions of Changbai Mountain contain huge development potential. China is in the transition period from sightseeing tourism to leisure and experience tourism. With the country’s implementation of fiscal policy and loose monetary policy, and the response to the global economic crisis with investment expansion and stimulating domestic demand, these provide rare opportunity for development for the project’s development and construction.
1.1.3 Favorable conditions for project construction
1. Policy conditions
The national economic and social development "Twelfth Five-Year Plan" explicitly proposes to actively develop our tourism industry; national tourism "Twelfth Five-Year Plan" points out to enrich and improve tourism products, accelerate the development of leisure travel products, and guide the development and construction of a batch of mountains, lakes, coasts, hot springs etc. different types of leisure products; national "Northeast Revitalization Plan" proposes to actively develop tourism in Northeast China, including the Changbai Mountain scenic spot, which is listed as the focus of development in the aspects of wetlands tourism and volcanic hot springs tourism; Jilin tourism "Twelfth Five-Year Plan" proposes to list Changbai Mountain natural scenery and leisure and holiday tourism as the main brand, establishes the tourism brand series of Jilin Province, and consider Changbai Mountain ecological tourism and leisure resort as the key tourism product for development and construction.
2. Location advantage
Changbai Mountain scenic area is the 5A level scenic spot of our country. It is rich in flora and fauna resources and beautiful natural landscapes, which a good natural environment provides for creating a first-class tourist resort area. Its important position in the domestic tourism industry also provides a natural source of tourists for the project. Meanwhile, the administrative area of
​​ Changbai Mountain scenic area is located in the north-eastern border of our country. It spans Antu County of Yanbian Korean Autonomous Prefecture, Fusong County of Baishan City, Changbai Korean Autonomous County; in the southeast, it borders the DPRK, which provides unique advantages for attracting international tourists. 
3. Talent advantage
The project relies on the Changbai Mountain Development and Construction Group subordinated to the Changbai Mountain Administrative Committee. Since its establishment in 2005, the Group has been responsible for the integration of tourism resources and management in Changbai Mountain scenic area. It owns a large number of highly experienced travel professional staff and management staff, which provides ample talent pool for the smooth implementation of the project and the normal operation of profitability
4. The advantage of the industrial base
After years of construction and operation, Changbai Mountain scenic area has had a strong foundation in terms of scale and integration of tourism resources. The industrial development has basically taken shape. Chixi District of the project site is the focus of tourism development of Changbai Mountain scenic area. The project's smooth implementation echoes the existing industrial base, makes the industry chain of Changbai Mountain scenic area more complete and perfect, and creates greater value.
1.2 Construction Contents and Scale of Project
1.2.1 Construction Scale
The total construction area is 36.2 hectares, planning plot ratio is 1.4.
1.2.2 Construction Contents
The project plans to build holiday apartment, retirement community, and commercial pedestrian street etc. tourist and resort leisure products.
Holiday apartment: provide customers with an entertainment living space where they can relax their mind and emotion, relieve the pressures of life. Holiday spenders are no longer the "guest", but they are the actual "owner". During the period of living in the apartment, they can enjoy meticulous care, and the freedom of living space will never be disturbed.
Retirement community: with family pension as focus, community agency pension as supplement; in the aspect of providing home care service for the elderly, with home service as focus, and daycare service as supplement. It is the social pension model integrating the forces of the society. This model is characterized by: the elderly live in their own homes, and when they continue to receive care from their families, related service agency of the community and individuals will provide home services or daycare services for the elderly.
Commercial Pedestrian Street: construct commercial pedestrian street integrating shopping malls, fashion products, specialty retail, television and entertainment.
1.3 Total Investment of Project and Funds Raising
1.3.1 Total Investment of Project (Detailed in table 1)
Table 1           List of Total Investment Summary        Unit: 10,000 Yuan
Name of expense
Percentage to total investment
Construction investment
Interest incurred in construction period
Capitalized interest
Working capital
Total investment of project 1+2+3
Remarks: the “10,000 yuan” in the table is in RMB.
1.4 Financial Analysis and Social Evaluation
1.4.1 Major Financial Indexes
Table 2:   List of Major Indexes for Financial Benefits Forecast
Operating income
10,000 yuan/a
Normal year
Total profits
10,000 yuan /a
Normal year
Financial internal rate of return of all investment
After income tax
Financial net present value Ic=10%
10,000 yuan
After income tax (Operation period is 10 years)
Payoff period of all investment (after tax)
Including construction period of 2 years
Remarks: the “10,000 yuan” in the table is in RMB.
1.4.2 Social Evaluation
The project is conducive to the comprehensive utilization of tourism resources in Changbai Mountain, extending the tourism industry chain; meanwhile, it complements the accommodation, entertainment, leisure service functions of Changbai Mountain tourism, and increases and improves the reception capacity and grade of Changbai Mountain tourist attractions. After completion of the project, it can provide employment opportunities for about 800 people. Meanwhile, it can build a good development platform for individual owners. The project’s construction can drive the economic structure adjustment and the development of tourism industry in the surrounding areas. Therefore, the construction of the project has significant social benefits.
1.5 Project Cooperation Method
Joint venture; other ways can be negotiated face to face.
1.6 What-To-Be-Invested by Foreign Party
1.7 Construction Site of Project
South ofManagement Committee of Changbai Mountain, Chixi District.
1.8 Progress of Project Construction
At present, the project has been listed in the development planning of Chixi District, and feasibility study report is being prepared. 
2. Introduction to Partner
2.1 Basic conditions
Name: Management Committee of Jilin Province Changbai Mountain Protection and Development Zone
Address: Chibei District of Jilin Changbai Mountain Protection and Development Zone (the previous Erdao Baihe Town)
2.2 Overview
The Management Committee of Jilin Province Changbai Mountain Protection and Development Zone (referred to as "Changbai Mountain Management Committee") is the agency of Jilin provincial government. It practices "unified planning, unified protection, unified development, unified management" to the economic and social administrative affairs of Changbai Mountain. The area of the planned management area is 3278 square kilometers. It sets up Chibei, Chixi and Chinan three county-level tourism economic zones.
Changbai Mountain Airport has opened airlines to Beijing, Shanghai, Shenyang, Dalian, Changchun, Yanji etc., and a number of domestic and international routes such as Wuhan, Tianjin, Shenzhen, Nanjing, Hong Kong etc. will also be opened one after another.
The expressway leading to Changbai Mountain is under construction. The opening of Changbai Mountain ring tourism road will include the north, west and south three scenic areas of Changbai Mountain into the "one hour" tourism circle. The high-speed rail leading to Changbai Mountain has been included into the “Twelfth Five-Year” Development Plan of Jilin Province. The fast and smooth transport network provides a strong impetus for the tourism investment and industrial development of Changbai Mountain.
2.3 Contact Methods:
Contact Person of Project City (Prefecture): Liu Yi
Tel: 0433-5710078    13704339880
Fax: 0433-5710196
Website of City and Prefecture:
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