Electronic Information and Hi-tech


1 . Introduction to the Project
1.1 Project Background
1.1.1 P roduct Introduction
The project plans to construct a comprehensive E-commerce industrial demonstration park in the downtown of High Speed South Rail Station of Gongzhuling City, and the park mainly includes: E-commerce training, E-commerce experience, Northeast Asia specialty display, electronic finance SME credit, Alibaba TrustPass System, Gongzhuling corn cloud market service platform, Changbai Mountain Treasure brand service platform and living and office supporting facilities.
The project proposes to provide offline free training, free experience, free specialty display, credit and techn ical support, gather customer resources, promote E-commerce model, and take full advantage of location and traffic advantages to vigorous build the first comprehensive E-commerce industrial park in three northeast provinces. The project will make online cooperation with the global largest B2B transaction platform Alibaba TrustPass to establish the nationwide only professional E-commerce corn market - corn cloud market , and gradually establish brand professional market such as Changbai Mountain Measure according to the regional specialty advantage in Northeast Asia.
1.1. 2 Market Prospects
In 2014 , the State Council published Several Opinions on Promotion of Integrated Development of Culture Creativity and Design Service and R elevant Industries to make culture creativity and design service permeated in economic and social aspects including manufacturing industry, Internet industry, human settlement, tourism, characteristic agriculture and sports industry, blowing the horn of integration .
Internet +” is becoming a new engine for economic growth: in recent years, Internet economic form represented by Alibaba has rapidly developed, promoting deep integration between culture and industry, agriculture, technology and relevant industries, and guiding rapid development of cultural industry. In 2013 , the transaction volume of nationwide E-commerce platform has reached 10.2 trillion.
Government Work Report in 2015 proposed for the first time to formulate Internet +” action plan, promote integration between mobile Internet, cloud computing , big data, Internet of Things and modern manufacturing industry, facilitate the development of E-commerce, industrial Internet and Internet financial health, and guide Internet enterprises to expand international market. Internet +” can create emerging industries, enhance traditional industries, and influence production and living style. Internet +” action plan is upgraded into the national strategy, which will become new engine for economic growth in new normal state.
1.1. 3 Technical Analysis
E-commerce refers to the business activity taking information network technology as means and commodity exchange as center, which can also be understood as transaction activity and relevant service activities on Internet, enterprises Intranet and VAN ( Value Added Network ) in the form of transaction, making t raditional business activities to be electronic , networked and informationized.
Governments, scholars and enterprise personage of some countries have given different definitions for according to their own position and E-commerce participation angle and degree for E-commerce. E-commerce is divided into: ABC , B2B , B2C , C2C , B2M , M2C , B2A (that is, B2G ), C2A (that is, C2G ) and O2O . In addition, network marketing is also a product of E-commerce, and for network marketing, network marketing plan should be made properly in advance for plan implementation. Northeast Asia E-commerce Industrial Demonstration Park will cooperate with Alibaba TrustPass, the global biggest B2B transaction platform, and use mature network technology to construct professional platform of the project.
1.1. 4 A dvantageous Conditions of Project Construction
( 1 ) Policy advantage
On May 7th, the State Council officially published Opinions on Vigorous Developing E-commerce and Accelerating cultivation of New Economic Power, which emphasized to positively develop rural E-commerce, and encourage agricultural production means enterprises to develop E-commerce. Jilin Provincial Government signed the strategic cooperation agreement with the world's largest E-commerce group recently. Construction of the project will take full advantage of its technology and brand advantage to expand market in Northeast Asia.
( 2 ) Industrial advantage
On December 30, 2014 , Jilin Provincial Government signed the strategic cooperation framework agreement with Alibaba Group in Changchun. According to the agreement, both parties will develop deep cooperation in cloud computing and big data, trans-border E-commerce, enterprise E-commerce, rural E-commerce, E-commerce training, smart travel, smart medical treatment, intelligent logistics backbone network and O2O experience shopping center , explore new cooperative ways, and jointly build Digital Internet Jilin . The agreement also specifies that, both parties will explore and expand the development of trans-border E-commerce with Russia, Japan and South Korea , jointly develop E-commerce talent training, cultivate practical, innovative domestic and foreign trade enterprises and rural E-commerce talent, and joint promote Jilin to construct the intelligent backbone network node project supporting E-commerce development of the province.
( 3 ) Traffic advantage
Gongzhuling City is located on the (high speed) railway and highway connecting capital business circle in three northeast provinces, which connects Beijing, Tianjin and Shenyang to the south, and joining Changchun and Harbin to the north, belonging to the vital traffic communication line in the northeast. The project is constructed in Gongzhuling City, and will provide the most convenient traffic advantage for offline logistics and people stream of the project.
1. 2 Content and Scale of Project Construction
1.2. 1 P roduct Scale
Land scale of t he project
The project covers an area of 29.1h m2, all for Northeast Asia E-commerce Industrial Demonstration Park.
Construction scale of the project
The project has total building area 410 , 000 m2, including the park's experience center comprehensive building 104 , 000 m2, E-commerce industry comprehensive building 176 , 000 m2, and comprehensive service center building 130 , 000 m2.
Service scale of the project
There are 100,000 service enterprises/year on the online professional platform of the project.
1.2. 2 Construction Content
The project proposes to construct a comprehensive E-commerce park, including offline service such as E-commerce training, E-commerce experience and Northeast Asia specialty display, as well as online service such as electronic finance credit, Alibaba TrustPass and corn cloud shop.
1. 3 Total Investment of the Project and Capital Raising
Total investment of the project is 3 . 2388 million yuan , including construction investment 2 . 631525 billion yuan.
Table 1: Summary Table of Total Investment of the Project    Unit: 10, 000 Yuan
Expense Name
Amount of Investment
Proportion of Total Investment %
Construction investment
Interest incurred during construction
Circulating capital
Total investment of the project (1+2+3)
1.4 Financial Analysis and Social Evaluation
1.4.1 Main Financial Indexes
After the project reaches the production capacity, it will realize annual sales income 3 . 306675 billion yuan , profit 719 . 735 million yuan , payback period 4.5 years (after tax, including 1.5 years of construction period) and ROI 22% .
Table 2: List of Major Indexes for Forecast of Financial Benefits
Sales income
RMB10, 000/a
Normal year
Total profit
RMB10, 000/a
Normal year
FIRR of all investments
After income tax
FNPV ( Ic=10% )
RMB10, 000
After income tax
(operation period 10 years)
Period for recovery of all investments (after tax)
Including 1.5 years of construction period
Note: "RMB10, 000" in the Table shall be RMB.
1.4. 2 Social Evaluation
Construction of the project will fully develop core resources and traffic advantage of Gongzhuling City, and provide lots of revenue and jobs for Gongzhuling City; under the support of organizations at all levels of Jilin Province and Gongzhuling City, Northeast Asia E-commerce Industrial Demonstration Park will provide this project with the most preferential conditions, laying a solid foundation for rapid implementation of the project.
1.5 Cooperative Ways
Joint venture.
1. 6 What to be Invested by Foreign Party
1. 7 Construction Site of the Project
Downtown of High-speed Rail South Station, Gongzhuling City.
1 .8 The On-going Condition of Project
By May 2015 , the undertaking unit of the project has registered and established. Some engineering of the project have been steadily developed, including online “China Corn Cloud Shop and Alibaba TrustPass Gongzhuling Station and offline engineering on the current site of Cultural Creativity Industrial Park of Gongzhuling City. It will construct experimental supporting facilities including Gongzhuling Station, E-commerce College, Taobao University , General Start-up MSM Enterprise Incubation Park and Cloud Business Entrepreneur Gathering Park . Early-stage work of the project has been approved by Secretary Bayanqolu of Provincial Party Committee and other visiting leaders.
2 . Introduction to Partner
2.1 Basic Conditions
Name: Economic Cooperation Bureau of Gongzhuling City
Address: Economic Cooperation Bureau of Gongzhuling City
2. 2 Overview
Gongzhuling City is located in the center of Songliao Plain known as the world's golden corn belt, due to its corn with high output and good quality, it is the only Hometown of Corn in China” named by the State. Gongzhuling corn enjoys high reputation both at home and abroad, and corn industry has become the pillar industry of Gongzhuling City. In 2011 , under the powerful support and help of Jilin Province 's Department of Commerce, Chin ese Grain Industry Association and other relevant departments, it has successfully held the First China· Gongzhuling Corn Industry Exposition and China· Gongzhuling Corn Festival , and held the Second China Corn Industry Exposition in 2014. Two times of corn industry expositions highlighted the leading position of Gongzhuling as a major corn city, promoting the development of corn economy, developing core culture, and generating positive influence on the development of Hometown of Corn in China” .
In order to make corn industry of Gongzhuling City bigger and stronger, vigorously exert the brand effect of Hometown of Corn , and take full use of current changing Internet economic times, Gongzhuling City cooperates with a strong partner Alibaba to powerfully build professional corn market. On October 29, 2014 , Gongzhuling Municipal Government officially signed the cooperation framework agreement with Jilin Province Hooma E-commerce Co., Ltd., the authorized channel promoter of Alibaba Jilin.
2.3 Contact Method
Contact Person: Zhao Feng
Tel: 13904353616
Contact Method of Project City (Prefecture):
Contact Unit: Economic and Technological Cooperation Bureau of Gongzhuling City
Contact Person: Zhou Kemin
Tel: 0434-6219312   13504441655
E-mail: gzl1655@163.com
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