Investment Dynamics
Jilin Rice Culture Zhejiang Publicity Month Was Launched in Hangzhou
Date:2018/04/27 10:28:00 Author: Source:



On April 25, 2018 Jilin Rice Culture Zhejiang Publicity Month’s launching ceremony & “Jilin farmland crowdfunding” subscription promotion meeting was held at Hangzhou Grand Theatre. This is another major measure taken by the grain departments of Jilin and Zhejiang provinces on implementing counterpart cooperation following Jilin Rice Culture Festival in 2017 and also another bright spot for Jilin rice brand construction work. Deputy Governor Li Yue attended the launching ceremony.


During the Jilin Rice Culture Zhejiang Publicity Month, the province will carry out “Jilin farmland crowdfunding” subscription promotion meeting, "Jilin rice Zhejiang trip" new media live broadcast activity, Jilin rice character interview, launching of Alibaba's Taoxiangtian "order agriculture", "Jilin rice - sing to China" 2018 public welfare performance, Zhejiang TV public service advertising and other series of activities. The event will display Jilin rice’s brand heritage and cultural connotation through a full-scale and three-dimensional way to increase popularity and reputation of Jilin rice in the Zhejiang market.


“Jilin farmland crowdfunding” is the most important part of the publicity month. 61 rice companies in the eastern, central and western parts of the province provided about 1.2 million pieces of high-quality “Jilin farmland” for Zhejiang’s consumers to subscribe. The subscription agreements reached on the day of the event covered 34,600 mu of farmland, total subscription amount exceeded RMB 200 million, and average subscription price reached RMB 5,780 per mu.


During the event, Li Yue went to Alibaba Group and Greentown Service Group to inspect the grain production and marketing and modern agricultural cooperation between the two provinces. She pointed out, in recent years, cooperation between the two provinces in the agricultural sector, especially grain production and marketing, has become deeper. He hoped Zhejiang’s enterprises will give greater support to Jilin in e-commerce platform construction, smart agriculture and other aspects and promote full-range and multi-level cooperation and docking between Jilin’s agricultural products and Zhejiang’s market.

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